https://www.liatclark.com/ive-been-thinking daily 0.75 2019-12-02 https://www.liatclark.com/welcome daily 1.0 2023-12-08 https://www.liatclark.com/contact daily 0.75 2021-08-16 https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525906889906-RMZTOHDEAGIY5YIGXW6I/IMG_20180509_185921.jpg Contact https://www.liatclark.com/advertising daily 0.75 2018-11-01 https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525962646412-9W4OT7C5M0BFISWS4V4P/image-asset.jpeg Print Olympics Crayola: Aim for Empathy. Meme culture, if nothing else, has shown us how our personal experiences are universal. That ability to identify a common emotion, experience, or opinion is what makes them a viral success. Want a piece of that viral pie for your own brand? Behind everything, there is human emotion, experience, and behavior--pinpoint and harness it. If I've learned anything from my parents, it's these two things: a parent is always proud of their child, and when you find a brand (I'm pretty sure they said "man" at the time, but now advertising is my first love) you trust, you hold on with both hands. Pride, trust, nostalgia for the past--these are the feelings child artwork, and Crayola brand, engender in parents. https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525671862077-RSYNT03T2024XH52Z2CU/jems+beer+tech+ad.jpg Print Olympics Jem's: Go to Extremes. Differentiating can be difficult for new products in a crowded marketplace. If you're struggling to compete, taking the itty-bitty details that make your product unique and BLOW THEM OUT OF PROPORTION. Think like a flow chart of word association, and keep playing until your arrows lead you to the ends of the extremes. Jem's beer boasts being "microbrewed" and comes from Israel, a country known for its technological advancements. So while it's a newcomer to the American market, let it rest on the shoulders of successful tech giants by extending for the common thread. Exaggeration is not exploitation; it's allowing the word, idea, product, or brand to grow and evolve. Let the laboratory-sounding "engineered" be something more: engineered to give you a good time. It is beer, after all. https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525671719023-5X5PQ9XEALXFAKF5PD6T/trident+gum+sweet-fresh+ad.jpg Print Olympics Trident: Be Specific. When advertising a whole brand, it can feel unnatural to zoom in at the risk of pigeonholing or leaving stuff out. But a brand is built from every little block, so dig deep in a detail to enhance the overall image of the brand. Trident has a lot of gum out there, but THIS FLAVOR is special. This flavor comes with its own emotions, associations, personality, and when it and the other brand-in-and-of-themselves flavors join together, well, now you've built a diverse, robust brand for Trident. https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525814799501-BXG6JQKLUOGEXUU0Q56B/placeit.png Print Olympics https://www.liatclark.com/perspective-magazine-1 daily 0.75 2020-01-23 https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525385932544-AOYC1SI44B1F22E3UMDO/image-asset.jpeg Perspective Magazine - Tell Us Your Caf Habits and We'll Tell You Where to Go on Your Next Dinner Date https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525385213609-Q251LMLAF23DOJMTI0NN/image-asset.jpeg Perspective Magazine - The Great Shower Debate "If you’re struggling to decide when’s the optimal time to get your shower on (and you have a thang for debate), I gotchu. Let’s lay out all the facts." https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525387381681-0PFNAXAGNXMZ44DLDOJK/image-asset.jpeg Perspective Magazine - QUIZ: How Stern-Trendy Are You? https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1551207398136-XBW0YUAZGCJU169SST2O/IMG_1890.JPG Perspective Magazine - Struggling with Semester Stress? Read This Now. How many times have we said to ourselves recently “I just need to get through this week and then things will calm down?” https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1551201019180-05E41VNOUP90Y008TZLD/Are+you+making+good+choices.JPG Perspective Magazine - Are You Making Good Choices? https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525387527904-3WKULTAUI65BMSZ8IUS4/image-asset.jpeg Perspective Magazine - Why I Go to Concerts "When we love and listen to music on our own, it becomes a part of us; but at concerts, together, we get to be a part of the music." https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1551206776124-X2ZU4D857X4QNCURIY5Q/Read+receipts.png Perspective Magazine - Why Are Your Read Receipts On? “Once upon a time, I was scandalized by the thought of turning them off. Not anymore.” https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1551206907279-SWCBTXVK8ROCGPOFB0HD/IMG_1630.JPG Perspective Magazine - Editor’s Letter: What’s in the Plans for Perspective 2018-2019? “As we launch our first issue of the new year, I am confident that Perspective will grow and evolve to reach and relate to even more students.” https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525387191838-SYA6Y4OPIOY979Q0HYHQ/image-asset.jpeg Perspective Magazine - Wintertime Sadness "This time of year may herald in the holiday joy, but for me, it announces the arrival of winter depression." https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1551210775526-Y7LY4YL7QJ3CTXVIT4GM/Editors+letter.jpg Perspective Magazine - Some More Thoughts on Stern Dating Culture “Just as it’s okay for you or someone else to be ready to date, it’s equally okay for you or someone else to not be ready, and no one should blame you or make you feel wrong for wherever you are on your timeline.” https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1551201719682-ST28D533EZR7Y7CDXFCA/IMG_1652.JPG Perspective Magazine - The One Piece of Dorm Decor That Will Transform Your Room https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1531681899631-UZU3R4WHG0BCUVJ4F20P/image-asset.jpeg Perspective Magazine - Thoughts on Stern Dating Culture "The herd mentality plays a large part in perpetuating the culture and pressure...this point feels the most unhealthy to me." https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525387705441-46BF92X2OVSJSTJFON0X/cropped-perspectivesaturated.jpg Perspective Magazine https://www.liatclark.com/journey-book daily 0.75 2018-05-09 https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525721948532-9WGNYE3FSO7WBQIQ679F/LiatClark_journey_book_FINAL-jpgs.jpg Poland Journey Book - Gates of Auschwitz I Arbeit Macht Frei, meaning Work Sets You Free. https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525721948539-MCP3F1UCWM7J8KEOJH8M/LiatClark_journey_book_FINAL-jpgs2.jpg Poland Journey Book - Descending into the Valley of Death Majdanek State Museum https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525721948908-T01DYD3L2A6MRETTH0CK/LiatClark_journey_book_FINAL-jpgs3.jpg Poland Journey Book - Empty Cans of Zyklon B Poisonous Gas Auschwitz-Birkenau Memorial and Museum https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525721948963-O3L0DTPJR3O6KNO9IAX0/LiatClark_journey_book_FINAL-jpgs4.jpg Poland Journey Book - Gates to the Kielce Cemetery Kielce, Poland https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525721949222-A3NLXDTSNEM2ZSOEQNY9/LiatClark_journey_book_FINAL-jpgs5.jpg Poland Journey Book - On the Sands of their Graves Memorial for the Chelmno Extermination Camp https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525721949319-DHDU1UDHAY37S4EXCFKD/LiatClark_journey_book_FINAL-jpgs6.jpg Poland Journey Book - Swallowed into the Earth Jewish Cemetery in Lodz, Poland https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525721949604-P4II90KBGKYHMX7Q546M/LiatClark_journey_book_FINAL-jpgs7.jpg Poland Journey Book - May Their Memories Be Blessed https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525725451827-U104O2R23EYUWVJSV89A/klodowa+sign.png Poland Journey Book https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525816196188-79ZQQMXE5N1YP7FKG107/image-asset.jpeg Poland Journey Book https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525722341694-03HW24295CRCFXKEUTM0/LiatClark_journey_book_FINAL-jpgs.jpg Poland Journey Book https://www.liatclark.com/international-feltmakers-association-commercial daily 0.75 2018-05-09 https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525823973964-OQ1ZW28V5VBWJCZZGBF0/Felt+solar+system.jpg International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525823973920-DP1NY82HCBOQMKIRUTV8/Felt+fashion+accessories.jpg International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525825391075-Y89HQMXKFVEM36IVZAML/Felt+first+tooth+ad.jpg International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817652657-68B2REZWWIUDCOJQRQEN/Slide1.JPG International Feltmakers Association - Click here to listen to the music https://www.youtube.com/watch?v=TGgRrdOmbww&index=4&list=RD4TS64rVbuBs https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817652678-I7XI7ZIHPKHU7XB0SGRJ/Slide2.JPG International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817653059-S1IGXXNSSPIVES69FC97/Slide3.JPG International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817653326-GTKT8OA94FW5LEJOLYWS/Slide4.JPG International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817653703-QTZPOIPOILVYZMZ6MFZM/Slide5.JPG International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817653773-YO5VJAU9CX01LRKY7C56/Slide6.JPG International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817653989-7DAOCQDYHKT7J8HAZY1J/Slide7.JPG International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817654152-5WFA5TO5N8VEDRVH93HD/Slide8.JPG International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817654536-7W3FLA52TX6BXDR77D6A/Slide9.JPG International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817654712-EVSSO9EW3FVHY47C9G7N/Slide10.JPG International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525817654994-FP4R4L7BT0FFBLDOAPIZ/Slide11.JPG International Feltmakers Association https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1525673294153-VCLR0SEBBR6EWQIGMPYO/Colored_felt_cloth.jpg International Feltmakers Association https://www.liatclark.com/imre daily 0.75 2019-04-02 https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554219680511-VEU1MJD2FFPWE6UQKBHF/Screen+Shot+2019-03-11+at+2.18.56+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554219680560-PR2GK52R19ZKBI36DXTQ/Screen+Shot+2019-03-11+at+2.19.58+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541099061191-NDZ6C1HF89E27CGF4E9D/ditch+the+itch+zoeti.PNG imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541099061233-6OICZZJR4CRNQX6LOWKD/dog+days+over+zoetis.PNG imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541099249840-4D8BK0OT0TEZV239V3L3/vet+tech+crossword+zoetis.PNG imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541099217147-YSRW6W7Q3R4K2UZLDL2W/horse+age+zoetis.PNG imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541099063278-WVZGMNWC5UEIKD9OKONV/hand+in+hoof+zoetis.PNG imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541099064215-YGPXK9HHGLD9DYLPFWDH/siv+spot+diff+zoetis.PNG imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541099065528-MTZTRH89IQNV4XD2O8VA/vet+tech+poem+zoetis.PNG imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216263161-I99YF5251NQAP49BLVHQ/Screen+Shot+2019-03-11+at+2.40.13+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216263117-OFEPNU7Y3SKE3DAPMS3R/Screen+Shot+2019-03-11+at+2.40.25+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216268959-PHWEJH1BRRG4QHFS9WH3/Screen+Shot+2019-03-11+at+2.40.40+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216868144-WLGG65N0C0W13UDEIK2Q/Screen+Shot+2019-03-11+at+2.39.39+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216854216-PYKRPS3UTGKOBKRMRCNK/Screen+Shot+2019-03-11+at+2.34.01+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216859730-HACFGU1JCXQBS4QI7BOR/Screen+Shot+2019-03-11+at+2.35.37+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216852493-84EQYFVL4FG5Q8ATLJS1/Screen+Shot+2019-03-11+at+2.32.51+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216863054-RTFRGXMLO88WKGPABW1Z/Screen+Shot+2019-03-11+at+2.37.12+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216860530-9ABASHU68SPNXTVYV5QR/Screen+Shot+2019-03-11+at+2.36.30+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216854990-YTSXZWFMS6SP14TU3Y5A/Screen+Shot+2019-03-11+at+2.34.11+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216858695-6MWEY8D4NHCDIOIY3LAX/Screen+Shot+2019-03-11+at+2.35.12+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216852494-MZW0IPV15ORY3Q3M4R3L/Screen+Shot+2019-03-11+at+2.30.02+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216856734-UQWDCCW8H47N76KKI9LQ/Screen+Shot+2019-03-11+at+2.34.23+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216858561-BNG1SQDDMW00GFLL59YP/Screen+Shot+2019-03-11+at+2.34.57+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216856770-4A2N20SN1GM1Y2C697RL/Screen+Shot+2019-03-11+at+2.34.40+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216861972-1SW2388D26Z90GE6JFR3/Screen+Shot+2019-03-11+at+2.37.01+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216863693-V6JOGM18Z2QOZD7UOH6E/Screen+Shot+2019-03-11+at+2.37.19+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216864885-XMTOLM1HJMZPK4BFG056/Screen+Shot+2019-03-11+at+2.37.37+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216865799-ATX64JXGXB83C2SH2TU9/Screen+Shot+2019-03-11+at+2.37.49+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216866536-VRZ6HG07RPGARWTSVG4Z/Screen+Shot+2019-03-11+at+2.38.03+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1554216867794-H2ZWLVVLDF30GRDGOU04/Screen+Shot+2019-03-11+at+2.38.33+PM.png imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541099911600-8IUD8MGF4V61U9GSCFLQ/cpk+halloween.PNG imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541099912836-FK0HFCVIQXTNKXIHYRQ2/cpk+pumpkin.PNG imre https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541091821683-9XKISH27HTZB88Y7OXXZ/imre+logo.jpg imre https://www.liatclark.com/8minute-ad-challenge daily 0.75 2019-03-10 https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541102371318-V8TLTVKTQQRBE8R70EKF/Screenshot+%287%29.png The 8-minute Ad Challenge - The Challenge: Buy Black, Sell Yellow In 8 minutes, could we make an ad to sell a color? What makes each color different - not just in the way it looks, but in the way it makes us feel? What do we associate with it? What unique weight does it hold in our hearts? This question of unique-ness germinated in my mind. No color defies the limits of differentiation more than orange - the color so singular that it cannot bear to rhyme with any other word! Thus, orange’s emotional value of “unique” becomes its USP and the lane through which it can be sold to the consumer. https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541355538629-STNPMRILODON7L2NIL6D/Screenshot+%2816%29.png The 8-minute Ad Challenge - The Challenge: The Building Blocks of Advertising Just an ol’ pile of children’s blocks - or is it? As the timer started ticking, I remembered my father mentioning he would be going to Lowe’s for their wood-cutting service over the weekend. Boom! There was my connection. Blocks became cut wood, cut wood became a service, and the service is provided by none other than Lowe’s Home Improvement. Not bad for a quick brainstorm, huh? https://images.squarespace-cdn.com/content/v1/5aeb7b2b7e3c3a2bedb5fe2e/1541163213781-ERTU8FERNNJ3OGNNTVHW/8minute.png The 8-minute Ad Challenge https://www.liatclark.com/resume daily 0.75 2024-04-09